Jeju, which is the most difficult to gather spectators, with an average of 8,155 people in 4 games, ‘inspiring growth’

 Jeju United is changing.

10,041 spectators entered Jeju World Cup Stadium on the 23rd, where Jeju and Jeonbuk Hyundai Hana 1Q K League 1 2023 Round 8 match was held. Despite the bad weather with strong winds and relatively chilly weather, many soccer fans watched the game on the spot.

It is the first time that more than 10,000 people have entered a Jeju home game since switching to paid spectator counting in 2018.

Not a ‘sparkling’ cloud spectator. Jeju played a total of four home matches this season, and in the previous three matches, 8362 (Suwon FC match), 7078 (FC Seoul match), and 7140 (Ulsan Hyundai match) entered respectively. Each game exceeded 7,000 spectators, and in four games, the number of spectators increased and succeeded in reaching 10,000 spectators. The average number of spectators this season reaches 8,155.

Jeju is famous for being a city that is difficult to gather spectators. Jeju World Cup Stadium, where Jeju home matches are held, is located in Seogwipo. The population of Seogwipo is only 180,000. It is based on the smallest area among the 12 K-League 1 teams. Even then, it is known that only about 70,000 to 80,000 people live in an area where the stadium can be moved within 30 minutes. Basically, the number of spectators was usually in the lower ranks because the population in the hometown was small. Aside from the consistently good results as a corporate team, Jeju was definitely a lukewarm place for football fever. Even in 2019, before the Corona 19 pandemic, the average audience in Jeju was only 3708. This is less than half of the average attendance this season.

According to the Jeju club, about 70% of the spectators this season come from Jeju City, not Seogwipo. The population of Jeju City is 490,000, which is overwhelmingly larger than that of Seogwipo. The proportion of the population in their 10s to 30s, who consume sports, is also high compared to Seogwipo. 스포츠토토

Jeju’s long-standing concern was the influx of fans living in Jeju City. This is because many people feel the burden of moving from Jeju City to Seogwipo City. An official from Jeju said, “It is not too difficult to move for an hour in Seoul or the metropolitan area, but the atmosphere is different in Jeju Island. It is not easy to move from Jeju City to Seogwipo. There is a kind of psychological barrier, and more and more fans are visiting the stadium from Jeju City recently. It is very encouraging and a big change,” he said.

The reasons for the increase in spectators are diverse. After COVID-19 has virtually ended, many people have started to enjoy outdoor activities. The entire K-League is riding the wind of box office success, and Jeju seems to be riding on this trend as well.

The efforts of the Jeju club cannot be overlooked. In Jeju, CEO Chang-yong Koo and general manager Hyun-hee Kim are actively promoting and marketing activities in Jeju-do. It is an atmosphere where noticeable changes are taking place as executives representing the team actively move to attract spectators and closely adhere to the region.

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